Aloha Shirt & Towel Available Starting May 3, 2022
We partnered with Reyn Spooner because they are the premiere, heritage Aloha Shirt brand designed in Hawaii since 1956. Working together with them, we created this beautiful print that brings our Big Wave Golden Ale label to life.
The label art captures the moment when a group of individuals on a traditional Hawaiian outrigger canoe catch the perfect wave at Oahu’s legendary Makaha Beach. After studying the label and the iconic location, Reyn Spooner's in-house team of artists began the design process by hand-sketching an expanded Big Wave scene. Next, they hand-painted the design, incorporating Kona’s signature colors, before digitizing the design and printing on to our tailored 100% Tahitian cotton Aloha Shirt and Slowtide quick-dry towel.